The planning guide marketers have relied on for two decades―updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop p...
Paperback: 608 pages
Publisher: McGraw-Hill Education; 4 edition (October 6, 2011)
Product Dimensions: 8.6 x 1.2 x 10.8 inches
Amazon Rank: 1077832
Format: PDF ePub djvu book
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reviews: Easy to Read and easy on the eyes with the use of graphics. I was able to pass my class and finish my degree with this book!...
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