Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likel...
Hardcover: 272 pages
Publisher: LTS Press (April 15, 2007)
Language: English
ISBN-10: 1424342082
ISBN-13: 978-1424342082
Product Dimensions: 6.1 x 0.6 x 9.2 inches
Amazon Rank: 12674249
Format: PDF ePub djvu book
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