Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know....
Hardcover: 131 pages
Publisher: Harvard Business Review Press; 1st edition (June 22, 2009)
Language: English
ISBN-10: 9781422129807
ISBN-13: 978-1422129807
ASIN: 1422129802
Product Dimensions: 4.8 x 1 x 7.5 inches
Amazon Rank: 2020185
Format: PDF ePub djvu book
reviews: I had to read this for college. It was a good book for me though as I am in the web development business and it is important for me to understand some of the social media concepts out there.This book I have to say, however, feels very watered down fo...
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