Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers....
Series: How To: Academy (Book 2)
Paperback: 160 pages
Publisher: Pan Macmillan; UK ed. edition (December 1, 2017)
Language: English
ISBN-10: 1509814574
ISBN-13: 978-1509814572
Product Dimensions: 5 x 0.6 x 7.8 inches
Amazon Rank: 1077077
Format: PDF ePub djvu book
reviews: I would add to the audience that would benefit from reading this book to include everyone that needs to generate relevant copy. This may include both those wanting to generate copy and those paying others to do it for them.The author has a talent fo...
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