How To Write Better Copy (How To: Academy)

By Steve Harrison
Category: Business and Money ebooks
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Whether you're a writer in need of inspiration, a one-woman-band drumming up work from new clients, or simply want to persuade your colleagues to adopt your view, this book will help you write better copy. It starts with thinking before writing, and the all-important Brief, then takes you step-by-step from writing a headline to getting the response you want from readers....

Series: How To: Academy (Book 2)
Paperback: 160 pages
Publisher: Pan Macmillan; UK ed. edition (December 1, 2017)
Language: English
ISBN-10: 1509814574
ISBN-13: 978-1509814572
Product Dimensions: 5 x 0.6 x 7.8 inches
Amazon Rank: 1077077
Format: PDF ePub djvu book

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reviews: I would add to the audience that would benefit from reading this book to include everyone that needs to generate relevant copy. This may include both those wanting to generate copy and those paying others to do it for them.The author has a talent fo...

Together with an assortment of courageous allies dragons, unicorns, bards, talking beasts, and one very wild water sprite, the pair set about saving their homeland from a ruthless usurper, using their wits, creativity, and a sprinkling of magic. Raised in a cabin by a poet named Sylvan, he grew up listening to sonnets read aloud and the comforting clicking of a keyboard. With each battle they engage in, we see why they are the best. I was able to pry the logs apart and extricate the chainsaw which only needed retensioning according to the owners manual (lift the chain up, more than xx.

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